Calvin Klein is launching its fall 2024 campaign with a notable start, featuring actor Greta Lee for its new underwear collection. This marks Lee’s first advertisement for the legendary brand, captured and directed by the famous Mert Alas.
In the campaign’s film, Lee dances to the lively tune of “We Got the Beat” by The Go-Go’s. The themes of authenticity, empowerment, and sensuality are evident as Lee radiates confidence and assurance.
Styled by Emmanuelle Alt, she wears designs like Modern Cotton Lace, Tonal Logo styles, and Sheer Marquisette’s all-over lace lingerie, combined effortlessly with denim and casual tees.
What makes this campaign unique is the personal connection Lee felt. She expressed that participating meant a lot to her, as she could genuinely present herself and embrace a side of her personality never shown before.
