The MAC Cosmetics Holiday 2022 campaign showcases celebrities from fashion and entertainment, highlighting that it’s the season to gift some glamour. The campaign features Chloe Cherry from Euphoria, models Precious Lee and Yuka Mannami, TikTok star Devin Halbal, and singer Secily as its main stars.
In one image, Chloe Cherry dons a black dress with a pink bow. Another photo captures Precious Lee in a pink bustier paired with gloves and a glittering choker necklace. Yuka Mannami is seen wearing bubble gum pink latex gloves with a pastel dress in another shot. The campaign also includes the Viva Glam x Keith Haring collaboration.
The set, decorated with pink glitter and red ribbons, adds to the festive vibe, thanks to Mateusz Sitek’s photography and Patti Wilson’s styling. Highlights from the Holiday 2022 collection include the Palate Pleaser Eye Shadow Palette ($49) and the Eye Love Surprises Eye Shadow Palette ($32). There’s also the Celebrate in Color Powder Kiss Lip Vault ($85) and the Extra Dimension Skinfinish / Bubbles & Bows ($40). Makeup artist Diane Kendal crafted the festive looks for the stars, with Evanie Frausto handling the hairstyling.