Jimmy Choo has brought back Hailey Bieber for its winter 2021 campaign, continuing the Time to Dare theme. The campaign, photographed by Pierre-Ange Carlotti, features Hailey in stylish night-out looks paired with fashionable shoes. Hailey shows off her legs in the fuchsia Averly pumps with asymmetrical bows. She also wears the glossy patent leather Oriel boots.
For bags, the campaign highlights Jimmy Choo’s signature Varenne crossbody style. Hailey dazzles in sparkling sequins and metallic outfits.
Jo Baldwin handles art direction for the shoot, with styling by Ilona Hamer. For her look, hairstylist Jen Atkin gives Hailey a sleek updo, complemented by glam makeup from Lisa Storey.
Sandra Choi, Creative Director, expresses her excitement about working with Hailey again, noting her glamorous, sexy, daring, and confident demeanor, which perfectly represents the winter collection.
