Gisele Bundchen shines in Vivara’s 2024 Mother’s Day campaign, celebrating the unique bond of motherhood. The Brazilian supermodel and mother of two captivates in the campaign’s imagery, highlighting the serenity and strength of a mother’s love.
In the first image, Gisele is seen in a flowing white gown with a string of pearls cascading down her back, symbolizing purity and the timeless nature of maternal affection. Her back-to-the-camera pose speaks volumes about the support and resilience mothers provide, often unnoticed but always present. This new ad follows the March campaign featuring sleek designs.
In another image, Gisele radiates sophistication in a sleeveless satin dress that elegantly hugs her form, complemented by Vivara jewelry. Her hands are adorned with statement rings and stacked bracelets, each piece showcasing Vivara’s commitment to tradition and quality. A collar necklace graces her neck, and her earrings add a subtle gleam.
In the campaign film, Gisele’s narration intertwines with the visuals, sharing her touching thoughts on motherhood: “Being a mother teaches the poetry of everyday life, where the heart speaks louder.” This reflects her personal journey with her children, Benjamin, 14, and Vivian, 11.