Lancôme’s newest fragrance ad for Idôle L’Eau de Toilette stars their brand ambassador, Zendaya. The campaign showcases the essence of the fragrance with striking visuals that perfectly capture its fresh and invigorating nature.
In the ad, Zendaya stands out with her intense gaze, highlighted by bold eyeliner and loose, carefree waves. Her ongoing partnership with Lancôme has included several memorable campaigns, including the Tent Idole Foundation, and this one is just as impressive.
The fragrance is fresh and energizing, starting with the unique scent of Green Sencha Tea, harvested during the first bloom. This rare ingredient provides a refreshing start, balanced by the subtle floral sweetness of rosewater.
The scent journey continues with blooming roses and finishes with a vibrant twist of fresh Calabrian Bergamot, adding a citrusy sparkle to the blend. The bottle design reflects the sophistication of the fragrance, featuring a sleek rectangular shape with a gold-toned top, offering a minimalist yet luxurious look that’s a beautiful addition to any vanity.
