Irina Shayk shines in the Missoni Beachwear 2024 campaign, set against a vibrant cobalt blue backdrop that perfectly highlights the collection’s colorful designs. She had previously appeared in Missoni’s spring ads, which showcased mirrored backgrounds.
For Missoni’s latest campaign, photographer Drew Vickers captures Shayk’s dynamic presence and the flowing beauty of the beachwear collection. The campaign features two standout looks.
In one photo, Shayk dons a tulle coverup dress with long sleeves and a lace-up front, creating a beautiful play of transparency and texture. In another, she wears a sleek one-piece swimsuit paired with a long cardigan.
Both outfits highlight Missoni’s signature archival colors, rich in captivating hues and patterns. Stylist Lorenzo Posocco completes each look with shield-style eyewear, giving a modern twist. The campaign perfectly blends classic glamour with contemporary fashion, making a bold statement for the beach season.
