Polo Ralph Lauren has launched its spring 2024 campaign, called Only Polo, which highlights a vibrant and joyful style with a preppy twist. The campaign stars a diverse group of models enjoying the relaxed and casual vibe of spring through a range of chic, breezy outfits.
Key items in the collection include relaxed linen shirts, slip dresses, and the classic polo shirt, all adding to the brand’s easygoing aesthetic. The campaign also features more structured pieces, such as double-breasted blazers, navy and white striped shirts, and relaxed pants, achieving a smart-casual look.
Plaid prints, baggy jeans, and sleeveless shirts emphasize the theme of relaxed comfort. Accessories are a major part of the campaign, with models pairing their outfits with straw hats, beaded jewelry, and baseball caps, effectively blending practicality with style.
This spring collection is a natural progression from the brand’s previous fall collection, which had a strong collegiate theme. In related news, Ralph Lauren recently introduced its new fragrance, Romance Intense.
Reflecting on the brand’s philosophy, Ralph Lauren emphasizes the importance of living life to the fullest and enjoying every moment, highlighting the brand’s dedication to quality and aspirational living.
