Coach celebrates the lively and fearless spirit of New York City with its fall 2024 campaign, ‘Unlock Your Courage.’ Ambassadors Elle Fanning, Storm Reid, Nazha, Youngji Lee, and Kōki bring their unique charm to the forefront.
Photographer Elaine Constantine captures vibrant images of the brand’s new and familiar faces, highlighting spontaneous and carefree moments that capture the essence of the city.
This season’s must-haves include standout bags like the Times Square Tabby and the Brooklyn bag. Cozy sweaters, stylish coats, and playful skirts are the stars of the apparel collection.
Central to the campaign is Coach’s dedication to individuality and authenticity. Creative director Stuart Vevers explains the inspiration behind ‘Unlock Your Courage,’ focusing on the blend of something romantic and real, showcasing a lived-in yet compelling aesthetic that embodies New York’s spirit.
Elaine’s dynamic photos of our brand ambassadors reinforce this message of authenticity and the beauty of embracing life’s imperfections through well-loved fashion.
