Guess has rolled out a fresh denim collection called Guess Jeans, featuring British model Iris Law as the face of the brand. Iris, known for her edgy and effortlessly cool style, perfectly captures the spirit of this new line.
In the campaign, Iris is seen in a double denim outfit, sporting a trendy denim shirt with matching trousers. Photographed by Rafael Pavarotti, she exudes a relaxed yet chic vibe in the ads.
For the campaign’s beauty aspect, Syd Hayes handles Iris’ blonde pixie cut while makeup artist Chiao Li Hsu gives her a subtly glamorous look. The new collection is directed by Nicolai Marciano, who adds a modern twist to Guess’s classic denim designs.
A standout feature of this collection is Guess Airwash, an eco-friendly alternative to the traditional stone-washing process. This innovation, developed with Jeanologia, shows Guess’s commitment to sustainability.
Guess Jeans follows the brand’s successful spring campaign featuring Georgina Rodriguez, marking another achievement in Guess’s journey. This new collection highlights the brand’s focus on innovation in both design and environmental practices.
