Weekend Max Mara’s fall-winter 2024 campaign takes a refreshing trip to the great outdoors, set against beautiful northern landscapes. Model Mathilda Gvarliani embodies the easygoing vibe of the season, all captured by photographer Nigel Shafran.
With the creative direction of stylist Kate Phelan, the collection showcases an effortless elegance. The wardrobe offers a relaxed yet sophisticated style, featuring flowing denim, classic plaid prints, and cozy, oversized coats perfect for wrapping up and relaxing.
Wide-leg trousers bring a touch of casual chic, ideal for crisp autumn days. Mathilda’s poses seamlessly shift from joyous moments in a denim shirt to peaceful times by the pond, highlighting the versatility of the collection.
The color scheme comprises autumnal tones, with calming shades of green, yellow, and burnt orange that evoke the season’s warmth and comfort. The campaign film further brings these looks to life, accompanied by soothing music.
