Gucci embraces simplicity for its fall-winter 2024 campaign, highlighting a sense of understated elegance. Photographed by David Sims, the campaign focuses on the designs of creative director Sabato De Sarnos.
The highlight of this collection is the new Gucci B Bag. This oversized bag, inspired by a mid-1950s design, features a medium-length shoulder strap, offering a modern twist on a classic look.
In addition to the B Bag, other standout accessories include the Marmont, Jackie, and the new Milano bags. Models Loli Bahia, Jiahui Zhang, and Alaato Jazyper present the collection, styled by Alastair McKimm. The collection includes roomy coats, lace-adorned slip dresses, and leather shorts, all showcasing Gucci’s versatile range.
This campaign follows Gucci’s recent Horsebit fine jewelry line, which reinterpreted the brand’s iconic equestrian motif into sleek, contemporary pieces.
