Hailey Bieber introduces her skincare brand, Rhode, and is the face of its first campaign. The brand offers luxurious yet affordable products, including a serum called glaze, a moisturizer known as brc, and a lip treatment. Rhode focuses on a simple, multi-tasking skincare routine.
In the ads, Hailey poses in simple, close-up portraits against a white background and in another set that mirrors Rhode’s packaging. She is seen wearing a range of lingerie and loungewear, such as tank tops, briefs, and bralettes.
The peptide glazing fluid is a lightweight gel serum that plumps and hydrates the skin quickly. The barrier restore cream is formulated to be non-heavy and moisturizing. The lip peptide treatment keeps lips soft all day and comes in salted caramel, fragrance-free, and watermelon slice flavors.
