Get ready to hit the road with Lucy Hale and Weekend Max Mara’s latest collaboration. The Joy Road collection is all about capturing the free-spirited vibe of a road trip with a touch of Western flair.
Lucy, who was born in Memphis, Tennessee, brings her Southern roots into the mix, offering a lineup of outfits that ooze effortless charm. The collection features a blend of stylish pieces like jacquard wool sweaters, bomber jackets, fringed skirts, and crisp shirts.
The color palette is rustic, showcasing earthy neutrals with striking bursts of green and red. In a visually captivating campaign, Lucy is photographed in a desert setting, savoring the sun-kissed backdrop in her trendy outfits.
Lucy shares that the collection is inspired by returning to her roots, enjoying nature, and embracing who she is today. It’s all about being authentic, guided by our inner sense, feeling comfortable in our own skin, and embracing a free-spirited attitude.
